Digital Marketing For Customer Acquisition
Every business is after the same outcome; action, engagement, conversion – some final and measurable activity. Customer Journey Marketing is our reference to a conceptual approach and process that better informs your digital marketing efforts to ensure success. The services we use for customer acquisition include;
Pay Per Click
The most immediate and measurable activity any business can implement to generate leads and sell products online is Paid Media. Referring to any online paid advertising, Paid Media is the go-to for creating a steady stream of new customers.
Organic Search is like a snowball, or flywheel, the more you push and turn, the greater the results. While search engines evolve, the principles are still the same today - answer questions & deliver the best possible user experience.
Segmentation is the key to email marketing success, and is the foundation to our approach. Every email should be developed around a specific audience, considering the triggers, desired paths, and actions along the way.
Content is always created to serve a purpose, a specific audience, and a desired outcome. Starting with the audience will ensure you create lasting and authoritative materials that stand the test of time.
Getting would-be customers to take action is no easy task. Understanding online buying behaviors is critical to our success for conversion focused web properties. Traffic feels good, but conversions pay the bills.
Without actionable data and insights your marketing will never reach it's full potential. Data is a necessary part for understanding your acquisition puzzle, and should be a must have for any business, regardless of current marketing efforts.