Strategic Search Marketing To Support Customer Acquisition
Every business is after the same outcome; action, engagement, conversion – some final and measurable activity. Customer Journey Marketing is our reference to a strategic approach that creates direction through segmentation informing your digital marketing efforts to ensure success. The services we use for customer acquisition follow a structured process across earned and organic channels such as;
Pay Per Click
The most immediate and measurable activity any business can implement to generate leads and sell products online is Paid Media. Referring to any online paid advertising, Paid Media is the go-to for creating a steady stream of new customers.
Organic Search is like a snowball, or flywheel, the more you push and turn, the greater the results. While search engines evolve, the principles are still the same today - answer questions & deliver the best possible user experience.
Without actionable data and insights your marketing will never reach it's full potential. Data is a necessary part for understanding your acquisition puzzle, and should be a must have for any business, regardless of current marketing efforts.