This post serves as a statement to our team and client-partners.
Starting out 2020, it's amazing to think Tower33 is beginning on it's 7th year in business. Tower33 as a business, and myself as leader have grown, learned, and failed so much during that time. It's been an incredible journey and I'm as excited as I've ever been about our future. Although I reflect on the many paths that could have been different in our past, I realize it's those lessons that are now shaping our future and potential as an agency where we're headed.
What We Do
Throughout the years we’ve supported many different services. Most small businesses would empathize with this double-edged sword of whether to earn a revenue opportunity vs. staying true to more defined services and areas of expertise.
While we've aimed to offer a more rounded full-service offering in the past, we recognize that to offer the level of excellence we strive for, we need to focus on the areas of our core competency.
In 2020 and beyond our offering will begin our shift in focus toward being the best Paid Media and Conversion Agency we can be. I truly believe this level of focus enables companies to go from a relatively small and unnoticed business to becoming a force in their field. Our chosen path was developed by overlapping the areas of our greatest expertise and where we make the most immediate and beneficial to a company's marketing campaigns.
Our services are bucketed into the 3 critical areas required for successful paid advertising;
- Segmented and targeted traffic
- Highly converting landing and web pages
- Analytical understanding and integration
How We Do It
Our goal in 2020 is to integrate more technology into our overall processes that will enable us to provide more consistent performance and growth through automating routine tasks that will open up time to focus on tasks that machines can’t do like strategizing, and creative functions.
The final point for 2020 and beyond is to develop improved systems for everything we do. Every tool we use, every action we take, we'll be developing consistent and informed principles that ensure we're taking actions that support the consistency and performance we strive for.
These defined systems will serve as a guide as we continue to build a team that delivers the level of service and performance that are critical for successful client relationships.
I'm so grateful for all the lessons we've learned, the team we have, and all the team members that have helped us get to this point. I look forward to 2020 and this next phase of focus and improvement!
Do Good. Be Great.